{"id":825,"date":"2024-08-28T09:37:26","date_gmt":"2024-08-28T09:37:26","guid":{"rendered":"https:\/\/elearning.futourisme.eu\/?post_type=lesson_learned&#038;p=825"},"modified":"2024-08-29T07:24:49","modified_gmt":"2024-08-29T07:24:49","slug":"easily-accessible-best-practice-peer-learning-and-networking-for-smes-in-greece","status":"publish","type":"lesson_learned","link":"https:\/\/elearning.futourisme.eu\/de\/lesson_learned\/easily-accessible-best-practice-peer-learning-and-networking-for-smes-in-greece\/","title":{"rendered":"Aufbau von nationalen und transnationalen Tourismusnetzwerken"},"content":{"rendered":"<p>Geografische und institutionelle Isolation werden als die gr\u00f6\u00dften Herausforderungen genannt, die den Zugang zu bew\u00e4hrten Verfahren und Peer-Learning behindern. Die Entfernung zu anderen KMU, die bew\u00e4hrte Verfahren anwenden, oder zu Organisationen zur Unterst\u00fctzung von Unternehmen, die im Bereich des Tourismus t\u00e4tig sind, wirkt sich nachteilig auf die Fortschritte bei der Umstellung auf die Doppelfunktion aus. KMU, die in bergigen oder anderweitig abgelegenen Gebieten t\u00e4tig sind, haben wenig bis gar keinen Zugang zu solchen Netzen. Die gewonnenen Erkenntnisse zeigen, dass ein Kooperationsrahmen und eine Sammlung nachhaltiger Praktiken als Orientierungshilfe f\u00fcr die Branche erforderlich sind, die auch unter Umgehung der geografischen Isolation zug\u00e4nglich sind.<\/p>\n<p>Im Bereich des Tourismus ist die Initiative \u201ePescatourism\u201c in Griechenland ein Beispiel f\u00fcr einen wirksamen Ansatz f\u00fcr den Austausch bew\u00e4hrter Verfahren, Peer-Learning und die Vernetzung von KMU. Dieses Projekt f\u00f6rdert ein interregionales Kooperationsnetzwerk, das die lokalen Fischereitraditionen in achtzehn Orten hervorhebt. Durch die F\u00f6rderung der Fischerei als terti\u00e4re Aktivit\u00e4t verringert der \u201ePescatourismus\u201c nicht nur die \u00dcberfischung, sondern bewahrt auch die traditionellen Fischereifahrzeuge und bereichert so die lokale materielle Kultur und bietet eine zus\u00e4tzliche Einkommensquelle f\u00fcr die Einwohner. Eine Schl\u00fcsselkomponente dieser Initiative ist eine Online-Plattform, die Konzepte f\u00fcr den Fischerei-Tourismus verbreitet und f\u00fcr lokale Reiseziele wirbt. Diese Plattform erleichtert das Peer-Learning und die Vernetzung der lokalen Akteure, indem sie deren Kapazit\u00e4ten durch gemeinsame Erfahrungen und Schulungen st\u00e4rkt. Das von \u201ePescatourism\u201c geschaffene Netzwerk dient als wertvolle Ressource f\u00fcr KMU, die so voneinander lernen und bew\u00e4hrte Verfahren f\u00fcr die Entwicklung eines nachhaltigen Tourismus \u00fcbernehmen k\u00f6nnen.<\/p>\n<p>Weitere erfolgreiche Beispiele f\u00fcr Initiativen\/Projekte, die die Vernetzung und den Wissensaustausch zwischen KMU erm\u00f6glichen, sind:<\/p>\n<p class=\"translation-block\"><strong>CROSS \u2013 COASTAL \u2013 NET:<\/strong> This project focuses on sustainable tourism in the coastal areas of Greece and Cyprus. It aims to establish a network for promoting sustainable forms of coastal tourism. The project introduced innovative policies of sustainable tourism management of coastal areas, designed with the active participation of stakeholders. It also provided an e-networking\/promotion platform for information sharing and networking among stakeholders.<\/p>\n<p class=\"translation-block\"><strong>CapTour:<\/strong> This project aims to strengthen the key factors affecting entrepreneurial success in the tourism industry within the cross-border area. It focuses on SMEs in the tourism and hospitality industry. The project provided business support via a partnership opportunity e-platform, host networking opportunities, and organize sectoral round tables &amp; business forums. It also offered training, consulting, and mentoring actions for potential entrepreneurs.<\/p>\n<p class=\"translation-block\"><strong>ADRILINK:<\/strong> This project aims to promote Landscape Tourism in the Adriatic Region through the creation of a network of Landscape Interpretation Centres. These centres were digitally connected through an ICT platform, ensuring the integrated management of tourist services. The project established an Adriatic Network for Tourism on Landscape and develop a digital platform and app for Adriatic Tourism.<\/p>\n<p class=\"translation-block\"><strong>LABELSCAPE:<\/strong> This project aims to develop mechanisms for integrating sustainability labels in wider tourism policies and provide support for destination-based initiatives in the certification process. It addressed the latest challenges of certified destinations and businesses, such as recognisability and digital transformation. LABELSCAPE reached its objectives through \u201cExchange of Experience\u201d workshops, an online capacity building platform, policy-change actions, and transferable policy recommendations.<\/p>\n<p class=\"translation-block\"><strong>ToCulter:<\/strong> This project aims to create a common tourist identity based on water trails, specialized according to each location\u2019s identity. It plans to use an innovative platform and networking activities to develop promotional tourism packages, thereby improving the cross-border tourism product and services and enhancing tourism flow in the area. The project developed a range of actions such as e-tools to improve the cross-border tourism product and services, digital signage networks, media and tourism operators networking events, and the creation of a Local Quality Agreement of Tourism Enterprises. It also implemented activities (fairs\/promotional events) outside the Programme area to enhance the \u201clocal\u201d tourism product in new domestic and foreign markets. The results of the project benefitted various groups including the local population, tourists\/visitors, local businesses in tourist and relevant sectors, local\/regional authorities dealing with development planning regarding tourism, associations for the elderly people, and tour operators.<\/p>\n<p>Gewonnene Erkenntnisse:<\/p>\n<ul>\n<li class=\"translation-block\"><strong>Sustainable Tourism Management<\/strong>: The CROSS \u2013 COASTAL \u2013 NET project demonstrates the importance of sustainable tourism management. It shows that protecting natural resources and promoting sustainable forms of tourism can have a positive impact on local economies. This aligns with the green transition by prioritizing environmental sustainability.<\/li>\n<li class=\"translation-block\"><strong>Strengthening SMEs:<\/strong> The CapTour project highlights the importance of strengthening SMEs in the tourism industry. It shows that providing business support, hosting networking opportunities, and organizing sectoral round tables &amp; business forums can improve entrepreneurship conditions. This aligns with the digital transition by using digital platforms for networking and business support.<\/li>\n<li><strong>Projekte auf Gemeinschaftsbasis:<\/strong> Das ADRILINK-Projekt unterstreicht den Wert von gemeinschaftsbasierten Projekten. Es zeigt, dass die Einbeziehung der Gemeinschaft in die Planung und Umsetzung von Tourismusinitiativen zu nachhaltigeren und erfolgreicheren Ergebnissen f\u00fchren kann. Dies entspricht sowohl dem digitalen als auch dem gr\u00fcnen Wandel, da es die digitale Konnektivit\u00e4t und das nachhaltige Tourismusmanagement f\u00f6rdert.<\/li>\n<li class=\"translation-block\"><strong>Sustainability Certification<\/strong>: The LABELSCAPE project underscores the effectiveness of sustainability certification in addressing the challenges faced by Mediterranean destinations. It shows that integrating sustainability labels in wider tourism policies can improve the quality of tourism offer, strengthen cooperation between tourism providers and the local community, and enhance communication with visitors. This aligns with the green transition by promoting responsible use of natural and cultural resources.<\/li>\n<li class=\"translation-block\"><strong>Innovative Platforms and Networking Activities:<\/strong> The ToCulter project illustrates the benefits of using innovative platforms and networking activities to develop promotional tourism packages. It shows that digital tools can improve cross-border tourism products and services and enhance tourism flow in the area. This aligns with the digital transition by leveraging digital technologies to enhance tourism.<\/li>\n<\/ul>","protected":false},"author":14,"featured_media":250,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"futourisme_country":[18],"futourisme_topic":[26],"class_list":["post-825","lesson_learned","type-lesson_learned","status-publish","has-post-thumbnail","hentry","futourisme_country-greece","futourisme_topic-topic-11-easily-accessible-best-practice-peer-learning-and-networking-for-smes"],"acf":[],"_links":{"self":[{"href":"https:\/\/elearning.futourisme.eu\/de\/wp-json\/wp\/v2\/lesson_learned\/825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elearning.futourisme.eu\/de\/wp-json\/wp\/v2\/lesson_learned"}],"about":[{"href":"https:\/\/elearning.futourisme.eu\/de\/wp-json\/wp\/v2\/types\/lesson_learned"}],"author":[{"embeddable":true,"href":"https:\/\/elearning.futourisme.eu\/de\/wp-json\/wp\/v2\/users\/14"}],"version-history":[{"count":2,"href":"https:\/\/elearning.futourisme.eu\/de\/wp-json\/wp\/v2\/lesson_learned\/825\/revisions"}],"predecessor-version":[{"id":856,"href":"https:\/\/elearning.futourisme.eu\/de\/wp-json\/wp\/v2\/lesson_learned\/825\/revisions\/856"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elearning.futourisme.eu\/de\/wp-json\/wp\/v2\/media\/250"}],"wp:attachment":[{"href":"https:\/\/elearning.futourisme.eu\/de\/wp-json\/wp\/v2\/media?parent=825"}],"wp:term":[{"taxonomy":"futourisme_country","embeddable":true,"href":"https:\/\/elearning.futourisme.eu\/de\/wp-json\/wp\/v2\/futourisme_country?post=825"},{"taxonomy":"futourisme_topic","embeddable":true,"href":"https:\/\/elearning.futourisme.eu\/de\/wp-json\/wp\/v2\/futourisme_topic?post=825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}