{"id":670,"date":"2024-08-06T15:23:01","date_gmt":"2024-08-06T15:23:01","guid":{"rendered":"https:\/\/elearning.futourisme.eu\/?post_type=lesson_learned&#038;p=670"},"modified":"2024-08-06T21:35:35","modified_gmt":"2024-08-06T21:35:35","slug":"green-transition-of-tourism-companies-and-smes-in-france","status":"publish","type":"lesson_learned","link":"https:\/\/elearning.futourisme.eu\/el\/lesson_learned\/green-transition-of-tourism-companies-and-smes-in-france\/","title":{"rendered":"\u03a0\u03c1\u03ac\u03c3\u03b9\u03bd\u03b7 \u03bc\u03b5\u03c4\u03ac\u03b2\u03b1\u03c3\u03b7 \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ce\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd \u03ba\u03b1\u03b9 \u039c\u039c\u0395 \u03c3\u03c4\u03b7 \u0393\u03b1\u03bb\u03bb\u03af\u03b1"},"content":{"rendered":"<p><span class=\"TextRun SCXW133130739 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW133130739 BCX0\" data-ccp-parastyle=\"Normal0\" data-ccp-parastyle-defn=\"{&quot;ObjectId&quot;:&quot;c6b3d38f-0b0e-4e7d-be24-42e7f2505802|64&quot;,&quot;ClassId&quot;:1073872969,&quot;Properties&quot;:[469775450,&quot;Normal0&quot;,201340122,&quot;2&quot;,134234082,&quot;true&quot;,134233614,&quot;true&quot;,469778129,&quot;Normal0&quot;,335572020,&quot;1&quot;,469777841,&quot;Verdana&quot;,469777842,&quot;Verdana&quot;,469777843,&quot;Verdana&quot;,469777844,&quot;Verdana&quot;,469769226,&quot;Verdana&quot;,335559704,&quot;1025&quot;,335559705,&quot;1041&quot;,335551547,&quot;3082&quot;,335559740,&quot;274&quot;,201341983,&quot;0&quot;,335559739,&quot;180&quot;,335551550,&quot;6&quot;,335551620,&quot;6&quot;]}\">The needs analysis conducted with<\/span><span class=\"NormalTextRun SCXW133130739 BCX0\" data-ccp-parastyle=\"Normal0\"> the French<\/span><span class=\"NormalTextRun SCXW133130739 BCX0\" data-ccp-parastyle=\"Normal0\"> tourism SMEs revealed several common obstacles and challenges related to the <\/span><span class=\"NormalTextRun SCXW133130739 BCX0\" data-ccp-parastyle=\"Normal0\">green transition <\/span><span class=\"NormalTextRun SCXW133130739 BCX0\" data-ccp-parastyle=\"Normal0\">of tourism services. One prevalent challenge was the <\/span><\/span><span class=\"TextRun MacChromeBold SCXW133130739 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW133130739 BCX0\" data-ccp-parastyle=\"Normal0\"><strong>limited adoption of locally sourced, environmentally friendly ingredients<\/strong> <\/span><\/span><span class=\"TextRun SCXW133130739 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW133130739 BCX0\" data-ccp-parastyle=\"Normal0\">in food services<\/span><span class=\"NormalTextRun SCXW133130739 BCX0\" data-ccp-parastyle=\"Normal0\">, which could reduce the sector&#8217;s environmental footprint. Many SMEs faced difficulties in sourcing and integrating these ingredients due to supply chain constraints and cost considerations, highlighting the need for innovative solutions and partnerships with local producers. Additionally, <\/span><\/span><strong><span class=\"TextRun MacChromeBold SCXW133130739 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW133130739 BCX0\" data-ccp-parastyle=\"Normal0\">reducing food waste<\/span><\/span><\/strong><span class=\"TextRun SCXW133130739 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"> <span class=\"NormalTextRun SCXW133130739 BCX0\" data-ccp-parastyle=\"Normal0\">emerged<\/span><span class=\"NormalTextRun SCXW133130739 BCX0\" data-ccp-parastyle=\"Normal0\"> as a significant challenge within the hospitality industry, requiring improved inventory management, <\/span><span class=\"NormalTextRun SCXW133130739 BCX0\" data-ccp-parastyle=\"Normal0\">portion<\/span><span class=\"NormalTextRun SCXW133130739 BCX0\" data-ccp-parastyle=\"Normal0\"> control, and customer education.<\/span><\/span><\/p>\n<p><span class=\"TextRun SCXW231231058 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW231231058 BCX0\" data-ccp-parastyle=\"Normal0\" data-ccp-parastyle-defn=\"{&quot;ObjectId&quot;:&quot;c6b3d38f-0b0e-4e7d-be24-42e7f2505802|64&quot;,&quot;ClassId&quot;:1073872969,&quot;Properties&quot;:[469775450,&quot;Normal0&quot;,201340122,&quot;2&quot;,134234082,&quot;true&quot;,134233614,&quot;true&quot;,469778129,&quot;Normal0&quot;,335572020,&quot;1&quot;,469777841,&quot;Verdana&quot;,469777842,&quot;Verdana&quot;,469777843,&quot;Verdana&quot;,469777844,&quot;Verdana&quot;,469769226,&quot;Verdana&quot;,335559704,&quot;1025&quot;,335559705,&quot;1041&quot;,335551547,&quot;3082&quot;,335559740,&quot;274&quot;,201341983,&quot;0&quot;,335559739,&quot;180&quot;,335551550,&quot;6&quot;,335551620,&quot;6&quot;]}\">A good example of how to address these challenges is the <\/span><\/span><a class=\"Hyperlink SCXW231231058 BCX0\" href=\"https:\/\/www.travelife.info\/sustour\/?menu=home\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined MacChromeBold SCXW231231058 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><strong><span class=\"NormalTextRun SCXW231231058 BCX0\" data-ccp-charstyle=\"Hyperlink\">SusTour <\/span><span class=\"NormalTextRun SCXW231231058 BCX0\" data-ccp-charstyle=\"Hyperlink\">project<\/span><\/strong><span class=\"NormalTextRun SCXW231231058 BCX0\" data-ccp-charstyle=\"Hyperlink\">,<\/span><\/span><\/a><span class=\"TextRun SCXW231231058 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW231231058 BCX0\" data-ccp-parastyle=\"Normal0\"> funded by the European COSME <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW231231058 BCX0\" data-ccp-parastyle=\"Normal0\">programme<\/span><span class=\"NormalTextRun SCXW231231058 BCX0\" data-ccp-parastyle=\"Normal0\">, aimed at enhancing the <\/span><span class=\"NormalTextRun SCXW231231058 BCX0\" data-ccp-parastyle=\"Normal0\">capacities<\/span><span class=\"NormalTextRun SCXW231231058 BCX0\" data-ccp-parastyle=\"Normal0\"> and skills of tour operators and travel agents (SMEs) towards sustainable tourism practices. This project, spanning several European countries, focused on implementing comprehensive training, management systems, standards, and solutions to improve sustainable management and performance among participating companies. The core <\/span><span class=\"NormalTextRun SCXW231231058 BCX0\" data-ccp-parastyle=\"Normal0\">objectives<\/span><span class=\"NormalTextRun SCXW231231058 BCX0\" data-ccp-parastyle=\"Normal0\"> of SusTour were multifaceted, including updating existing standards, training modules, and tools to effectively integrate sustainability within tour operators and their supply chain. Notably, <\/span><\/span><strong><span class=\"TextRun MacChromeBold SCXW231231058 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW231231058 BCX0\" data-ccp-parastyle=\"Normal0\">the project engaged a substantial group of advisors and auditors<\/span><\/span><\/strong><span class=\"TextRun SCXW231231058 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW231231058 BCX0\" data-ccp-parastyle=\"Normal0\"> from 12 different countries, certifying them to support SMEs in their sustainability journeys. Through a blended training approach involving classroom sessions, online modules, webinars, and coaching, <\/span><\/span><strong><span class=\"TextRun MacChromeBold SCXW231231058 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW231231058 BCX0\" data-ccp-parastyle=\"Normal0\">SusTour aimed to build the capacities of over 175 SMEs in sustainable tourism practices<\/span><\/span><\/strong><span class=\"TextRun SCXW231231058 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW231231058 BCX0\" data-ccp-parastyle=\"Normal0\">. Additionally, the project <\/span><span class=\"NormalTextRun SCXW231231058 BCX0\" data-ccp-parastyle=\"Normal0\">facilitated<\/span><span class=\"NormalTextRun SCXW231231058 BCX0\" data-ccp-parastyle=\"Normal0\"> the development of sustainability standards and tools to reduce carbon and plastic impacts within the travel sector, targeting the management of excursions and engagement with excursion suppliers to implement sustainable practices. The culmination of these efforts resulted <\/span><\/span><span class=\"TextRun MacChromeBold SCXW231231058 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW231231058 BCX0\" data-ccp-parastyle=\"Normal0\">in <strong>over 120 tour operators achieving the <\/strong><\/span><strong><span class=\"NormalTextRun SpellingErrorV2Themed SCXW231231058 BCX0\" data-ccp-parastyle=\"Normal0\">Travelife<\/span><span class=\"NormalTextRun SCXW231231058 BCX0\" data-ccp-parastyle=\"Normal0\"> Partner award<\/span><\/strong><\/span><strong><span class=\"TextRun SCXW231231058 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW231231058 BCX0\" data-ccp-parastyle=\"Normal0\"> and <\/span><\/span><span class=\"TextRun MacChromeBold SCXW231231058 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW231231058 BCX0\" data-ccp-parastyle=\"Normal0\">60 tour operators receiving the <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW231231058 BCX0\" data-ccp-parastyle=\"Normal0\">Travelife<\/span><span class=\"NormalTextRun SCXW231231058 BCX0\" data-ccp-parastyle=\"Normal0\"> Certified award<\/span><\/span><\/strong><span class=\"TextRun SCXW231231058 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW231231058 BCX0\" data-ccp-parastyle=\"Normal0\">, reflecting their commitment and excellence in sustainability.\u00a0<\/span><\/span><\/p>\n<p><span class=\"TextRun SCXW224742427 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW224742427 BCX0\" data-ccp-parastyle=\"Normal0\" data-ccp-parastyle-defn=\"{&quot;ObjectId&quot;:&quot;c6b3d38f-0b0e-4e7d-be24-42e7f2505802|64&quot;,&quot;ClassId&quot;:1073872969,&quot;Properties&quot;:[469775450,&quot;Normal0&quot;,201340122,&quot;2&quot;,134234082,&quot;true&quot;,134233614,&quot;true&quot;,469778129,&quot;Normal0&quot;,335572020,&quot;1&quot;,469777841,&quot;Verdana&quot;,469777842,&quot;Verdana&quot;,469777843,&quot;Verdana&quot;,469777844,&quot;Verdana&quot;,469769226,&quot;Verdana&quot;,335559704,&quot;1025&quot;,335559705,&quot;1041&quot;,335551547,&quot;3082&quot;,335559740,&quot;274&quot;,201341983,&quot;0&quot;,335559739,&quot;180&quot;,335551550,&quot;6&quot;,335551620,&quot;6&quot;]}\">The <\/span><strong><span class=\"NormalTextRun SCXW224742427 BCX0\" data-ccp-parastyle=\"Normal0\">\u201c<\/span><\/strong><\/span><strong><a class=\"Hyperlink SCXW224742427 BCX0\" href=\"https:\/\/www.travelife.info\/sustour\/?menu=codes\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined MacChromeBold SCXW224742427 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW224742427 BCX0\" data-ccp-charstyle=\"Hyperlink\">Sustainability Codes of Good Practice for excursion providers<\/span><span class=\"NormalTextRun SCXW224742427 BCX0\" data-ccp-charstyle=\"Hyperlink\">\u201d<\/span><\/span><\/a><\/strong><span class=\"TextRun SCXW224742427 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW224742427 BCX0\" data-ccp-parastyle=\"Normal0\">\u00a0<\/span><\/span><span class=\"TextRun SCXW224742427 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW224742427 BCX0\" data-ccp-parastyle=\"Normal0\">offer valuable insights and lessons relevant to the twin transition, particularly focusing on sustainable tourism practices. These codes aim to guide tourism companies in <\/span><span class=\"NormalTextRun SCXW224742427 BCX0\" data-ccp-parastyle=\"Normal0\">planning and executing activities while <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW224742427 BCX0\" data-ccp-parastyle=\"Normal0\">minimiz<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW224742427 BCX0\" data-ccp-parastyle=\"Normal0\">ing<\/span><span class=\"NormalTextRun SCXW224742427 BCX0\" data-ccp-parastyle=\"Normal0\"> negative impacts and <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW224742427 BCX0\" data-ccp-parastyle=\"Normal0\">maximiz<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW224742427 BCX0\" data-ccp-parastyle=\"Normal0\">ing<\/span><span class=\"NormalTextRun SCXW224742427 BCX0\" data-ccp-parastyle=\"Normal0\"> benefits for destinations and participants. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW224742427 BCX0\" data-ccp-parastyle=\"Normal0\">Emphasiz<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW224742427 BCX0\" data-ccp-parastyle=\"Normal0\">ing<\/span><span class=\"NormalTextRun SCXW224742427 BCX0\" data-ccp-parastyle=\"Normal0\"> responsible management of external environmental, socio-cultural, and economic impacts, the codes align with industry criteria set by the <\/span><\/span><strong><span class=\"TextRun MacChromeBold SCXW224742427 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW224742427 BCX0\" data-ccp-parastyle=\"Normal0\">Global Sustainable Tourism Council<\/span><\/span> <span class=\"TextRun MacChromeBold SCXW224742427 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW224742427 BCX0\" data-ccp-parastyle=\"Normal0\">(GSTC)<\/span><\/span><\/strong><span class=\"TextRun SCXW224742427 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW224742427 BCX0\" data-ccp-parastyle=\"Normal0\"> and the <\/span><\/span><strong><span class=\"TextRun MacChromeBold SCXW224742427 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW224742427 BCX0\" data-ccp-parastyle=\"Normal0\">Eco-Management and Audit Scheme<\/span><\/span> <span class=\"TextRun MacChromeBold SCXW224742427 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW224742427 BCX0\" data-ccp-parastyle=\"Normal0\">(EMAS)<\/span><\/span><\/strong><span class=\"TextRun SCXW224742427 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW224742427 BCX0\" data-ccp-parastyle=\"Normal0\"> reference document. The consultative process involved in developing these codes ensured global relevance, gathering input from stakeholders across continents.<\/span><span class=\"NormalTextRun SCXW224742427 BCX0\" data-ccp-parastyle=\"Normal0\">\u00a0The <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW224742427 BCX0\" data-ccp-parastyle=\"Normal0\">customiz<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW224742427 BCX0\" data-ccp-parastyle=\"Normal0\">ation<\/span><span class=\"NormalTextRun SCXW224742427 BCX0\" data-ccp-parastyle=\"Normal0\"> feature allows <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW224742427 BCX0\" data-ccp-parastyle=\"Normal0\">Travelife<\/span><span class=\"NormalTextRun SCXW224742427 BCX0\" data-ccp-parastyle=\"Normal0\"> members to adapt these codes with their logo, <\/span><span class=\"NormalTextRun SCXW224742427 BCX0\" data-ccp-parastyle=\"Normal0\">facilitating<\/span><span class=\"NormalTextRun SCXW224742427 BCX0\" data-ccp-parastyle=\"Normal0\"> widespread adoption and implementation of sustainable practices among excursion providers. Overall, the <em>Sustainability Codes of Good Practice<\/em> serve as a practical tool for fostering sustainable tourism and offer valuable lessons for promoting the twin transition towards green practices within the tourism industry.<\/span><\/span><span class=\"EOP SCXW224742427 BCX0\" data-ccp-props=\"{&quot;134245417&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n","protected":false},"author":10,"featured_media":240,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"futourisme_country":[20],"futourisme_topic":[25],"class_list":["post-670","lesson_learned","type-lesson_learned","status-publish","has-post-thumbnail","hentry","futourisme_country-france","futourisme_topic-topic-8-green-transition-of-tourism-companies-and-smes"],"acf":[],"_links":{"self":[{"href":"https:\/\/elearning.futourisme.eu\/el\/wp-json\/wp\/v2\/lesson_learned\/670","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elearning.futourisme.eu\/el\/wp-json\/wp\/v2\/lesson_learned"}],"about":[{"href":"https:\/\/elearning.futourisme.eu\/el\/wp-json\/wp\/v2\/types\/lesson_learned"}],"author":[{"embeddable":true,"href":"https:\/\/elearning.futourisme.eu\/el\/wp-json\/wp\/v2\/users\/10"}],"version-history":[{"count":3,"href":"https:\/\/elearning.futourisme.eu\/el\/wp-json\/wp\/v2\/lesson_learned\/670\/revisions"}],"predecessor-version":[{"id":693,"href":"https:\/\/elearning.futourisme.eu\/el\/wp-json\/wp\/v2\/lesson_learned\/670\/revisions\/693"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elearning.futourisme.eu\/el\/wp-json\/wp\/v2\/media\/240"}],"wp:attachment":[{"href":"https:\/\/elearning.futourisme.eu\/el\/wp-json\/wp\/v2\/media?parent=670"}],"wp:term":[{"taxonomy":"futourisme_country","embeddable":true,"href":"https:\/\/elearning.futourisme.eu\/el\/wp-json\/wp\/v2\/futourisme_country?post=670"},{"taxonomy":"futourisme_topic","embeddable":true,"href":"https:\/\/elearning.futourisme.eu\/el\/wp-json\/wp\/v2\/futourisme_topic?post=670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}